Michelob ULTRA Rewards Program

ABOUT THE CONTEST

MAIN PRIZE ($6,000 IN VALUE)

There is a total of (1) prize. The prize is a maximum of $6,000 towards the winner’s 2026 GTA AM Tour registration, event and HST fees. This prize is non-transferrable in any way and has no cash value other than the payment of 2026 GTA AM Tour registration, event and HST fees, for the winner.

 

Enter the Michelob ULTRA Rewards Program

 

OFFICIAL CONTEST RULES

In order to earn a ballot for the year-end Michelob ULTRA Rewards Program Draw, players must send an email (To michelobrewards@gtaamtour.com) showing the player with a Michelob ULTRA product and using the same email address The GTA AM Tour has on file for that player.

 

1. GTA AM TOUR: This contest (the “Contest”) is sponsored by Canadian Golf Tours Inc., carrying on business as The GTA AM Tour (the “Tour”), located at 359 Elmwood Ave, Richmond Hill, ON L4C 1L9. This Contest is not sponsored, endorsed, administered by or associated with Facebook or Instagram. 

 

2. ELIGIBILITY: This Contest is open to currently registered Tour players who (i) have paid a 2025 Tour registration fee, (ii) are in good standing, (iii) are permanent residents of the Province of Ontario, and (iv) are of an age of majority as at May 30, 2025.

 

By participating in this Contest, entrants acknowledge compliance with, and agree to be bound by, these Contest Rules. Entrants who do not comply with any of the Contest Rules are subject to disqualification by The Tour and at The Tour’s sole discretion.

 

3. CONTEST DATES AND TIMES: The Contest begins on May 30, 2025 at 8:00 a.m. EST and ends on Monday October 7, 2025 at 3:00 p.m. EST (the “Contest End Date”) after which time the Contest will be closed and no further entries shall be accepted.

 

4. HOW TO ENTER: You can enter by sending an email to (michelobrewards@gtaamtour.com) with proof of purchase or a rphoto showing the player with a Michelob ULTRA product before the Contest End Date. To be eligible to win the prize in this Contest, entrants must submit proof of purchase using the same email address they have in their Tour account. For this Contest, receipt of an internet entry occurs when The Tour’s server records the entry information. All entries must be complete and are subject to verification by The Tour, at its sole discretion. Limit one entry per e-mail submission. Any attempt or suspected attempt to use robotic, automatic, programmed, or otherwise illicit means to enter this Contest, or any other methods not authorized by these Contest Rules, for example, but not limited to, creating multiple accounts, identities, or registrations, all in The Tour’s sole discretion, shall be deemed as tampering and may disqualify you from entering, participating and/or winning a prize. Entries that contain false or incomplete information are void. Entries that are late, lost, stolen, illegible, contain false information, are damaged, misdirected, mutilated, garbled or incomplete, altered or otherwise irregular or that do not conform with or satisfy any or all of the conditions of the Contest Rules are void. Entrants grant The Tour a non-exclusive license to use all entries for any purpose. No correspondence will be entered into except with selected entrants. Proof of transmission (screenshots or captures, etc.) does not constitute proof of entry or receipt of an entry.

 

5. CONTEST PRIZES: There is a total of (1) first prize. The first prize is a maximum of $6,000 towards the winners’ 2025 Tour registration, event and HST fees. Skill testing question required. Open to currently registered players competing on the Tour who are the age of majority in their province or territory of residence at the time of entry. Odds of winning depend on number of eligible entries received before Contest closes. One entry per email submission

 

6. ODDS OF WINNING: The odds of winning depend on the number of eligible entries received before the Contest End Date.

 

7.  SKILL TESTING QUESTION: Selected Entrants will be required, as a condition to winning a prize, to correctly answer, without assistance of any kind, The Tour’s time-limited, mathematical skill-testing question.

 

8. WINNER SELECTION AND CONFIRMATION: On Monday October 7, 2025 at the 2025 GTA AM Tour Championship, at Legends on the Niagara (9561 Niagara River Pkwy, Niagara Falls, Ontario) (“Draw Date”) an employee, agent or other representative of the Tour will conduct a random draw from all eligible entries and select the potential winner (the “Selected Entrant”). The Selected Entrant will be deemed a winner if they meet all of the eligibility criteria set out in these Contest Rules.

 

If a Selected Entrant does not meet the eligibility criteria, he/she will be disqualified and will not receive a prize and another entrant will be selected by way of a random draw from the remaining eligible entries.  Before being declared a winner, a Selected Entrant will be required to: (i) correctly answer The Tour’s skill-testing question; (ii) sign and return The Tour’s  Declaration of Eligibility and Liability/Publicity Release form (“Winner Release”); and (iii) comply with all other Contest Rules, all in the sole discretion of The Tour.

 

The Selected Entrant will be notified within one (1) business day of the draw and will be contacted using the e-mail address provided at the time of entry into the Contest, at The Tour’s sole discretion, and up to three (3) attempts will be made to contact winners within thirty-six (36) hours following the draw. A Selected Entrant that does not or cannot accept a prize will be forfeited and a new Selected Entrant selected by random draw.  The Tour’s signed Winner Release must be received by The Tour no later than thirty-six (36) hours after the last attempt to contact the winner and sent to mark@gtaamtour.com. The Tour is not responsible for the failure for any reason whatsoever of a Selected Entrant to receive notification or for The Tour to receive a Selected Entrant’s response.

 

Prizes can be claimed by emailing mark@gtaamtour.com

 

Disputes regarding identity of entrant: If the identity of a Selected Entrant is disputed, the entry will be deemed to have been submitted by the Authorized Account Holder (the individual assigned to the e-mail address or, if applicable for entry, social media handle associated with the entry).  The Selected Entrant may be required to provide proof that he/she is the Authorized Account Holder associated with the selected entry.

 

9. RELEASE AND INDEMNIFICATION: All winners must sign The Tour’s Winner Release to: (i) confirm compliance with the Contest Rules; (ii) agree to accept the prize as awarded; (iii) release, discharge and hold harmless The Tour, its departments and agencies, parent, related and affiliated companies, subsidiaries, franchisees, advertising and promotional agencies, counsel, marketing partners, Facebook and Instagram, and each of their respective directors, officers, employees, shareholders, successors, sponsors, partners, licensees, subsidiaries, agents, artists, advisors, assignees, and all others associated with the administration, development and execution of the Contest (the “Released Parties”) from and against any and all manner of action, cause of action, claim or demand, loss or injury, use or misuse of a prize or any travel related thereto, and the use of the entry by The Tour, suit, debt, covenant, contract, including legal fees and expenses, whatsoever, including but not limited to, claims based on negligence, breach of contract and fundamental breach, failure of any third party contractor or supplier used in connection with any aspect of the Contest to perform or deliver any goods or services, any act of God or any other event beyond the Released Parties’ control, any dissatisfaction of any kind by a winner with any aspect of the Contest or any prize, liability for physical injury, death, or property damage which the entrants, guests, their heirs, successors or assigns have, might have or could have suffered, by reason of or arising out of the entrant’s participation in the Contest and/or in connection with the acceptance and/or exercise by the entrant of the Prize as awarded; and (iv) indemnify the Released Parties against any loss, damage or expense, including legal fees, that any of the Released Parties may suffer or incur as a result of any non-compliance by an entrant with any of the Contest Rules or participation in the Contest and/or in connection with the acceptance and/or exercise by an entrant of a prize and the use of the Entry by sponsor.

 

The Tour is not responsible for: (i) incorrect or Inaccurate entry information which may affect a person’s ability to participate in the Contest or be awarded a prize, including but not limited to human error, technical malfunctions, lost or delayed entries for any reason, mail failures, omission, or any combination thereof, and entries which fail to fully comply with these Contest Rules; (ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (iii) lost, incomplete, delayed, mutilated or misdirected entries or Declaration and Release forms; (iv) injury or damage to the entrant’s computer or to any other individual’s computer related to or resulting from participating in, and/or downloading any material regarding the Contest or accepting a prize; (v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize, including any travel related thereto and the use of the Entry by Sponsor; (vi) the security or privacy of information transmitted via computer networks or for breaches of privacy due to interference by third party computer “hackers” or otherwise; or (vii) late, lost, misdirected or unsuccessful efforts to notify a potential winner.

 

10. OTHER CONDITIONS:  The Tour reserves the right to terminate or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned for any reason, The Tour reserves the right to cancel the Contest and conduct a random draw from all previously received eligible entries received by the Contest End Date. The Tour only agrees to the responsible consumption of alcoholic beverages, and reserves the right to disqualify any entry that appears to be inconsistent with this policy.

 

Publicity and entrant information: By participating in this Contest, entrants consent to the use of their name, address, postal code, telephone number, social media handles, comments and image, whether on videotape, photograph or any other means, all as may be edited, translated or otherwise modified by The Tour at The Tour’s sole discretion, for the administration of this Contest or any publicity carried out by The Tour, without further notice or compensation.

Law: The Contest is void where prohibited by law and is subject to all applicable Canadian federal, provincial, territorial, municipal, and local laws. This Contest shall be governed exclusively by the laws of Ontario, including all issues and questions concerning the construction, validity, interpretation and enforceability of these Contest Rules, rights and obligations between entrants and The Tour, and procedural provisions, without giving effect to any choice of law or conflict of law rules.  Any dispute shall be adjudicated by the courts sitting in Toronto, Ontario.

Rule amendments: The Tour reserves the right, at its sole discretion, to amend or modify these Contest Rules, or modify, cancel or suspend this Contest, without prior notice for any reason whatsoever, including, without limitation, in the event that any cause beyond the reasonable control of The Tour corrupts, or threatens to corrupt, the security or proper administration of the Contest.

Intellectual Property: All intellectual property, including but not limited to trademarks, logos, designs, promotional materials, web pages, source codes, images, drawings, illustrations, slogans, and representations are owned by The Tour. All rights are reserved. Unauthorized copying or use of any copyrighted material or other intellectual property without the express written consent of The Tour is strictly prohibited. The Tour’s marketing or other partners, if any, shall also have access to and rights to reproduce, copy or otherwise use any materials generated by this Contest or any submissions or materials generated by entrants.

 

ENTER THE MICHELOB ULTRA REWARDS PROGRAM